Everyone knows that cats are the internet’s favorite animal. From memes to videos to GIFs, how to Use Cats in Marketing it’s impossible to scroll through social media without seeing at least one piece of content featuring a cute kitten or cat. But did you know that you can also use cats in your marketing campaigns? Below, we’ll give you a few tips on how to do just that.
Choose the Right Cat
When selecting a cat for your marketing campaign, it’s essential to choose one that is cute and relatable. After all, your goal is to make people want to buy whatever you sell! For example, if you’re selling pet food, you should feature a photo of a kitten chowing down on some kibble. Or, if you’re selling a new type of litter box, you could use a photo of a cat using it with no problem. Whatever you do, avoid using photos that might turn people off (e.g., a cat scratching furniture).
Create Compelling Content
Once you have your cat-centric content ready to go, it’s time to start creating! When crafting your cat-themed marketing materials, be sure to focus on creating informative and entertaining content. After all, you want people to read (or watch or listen to) what you’re putting out there! Consider using headlines like “5 Reasons Why Cats Make the Best Pets” or “How to Choose the Right Litter Box for Your Cat.” And if you’re feeling creative, try thinking outside the box and coming up with something truly unique—like a video series featuring cats living their best lives. However, if you choose to proceed, how to Use Cats in Marketing ensures that your content is high quality and engaging.
Get People Talking
Finally, once your cat-themed content is live, it’s time to start promoting it! The best way to do this is by leveraging social media—that’s where most people go when looking for internet-friendly content (like videos of cats). So post your content on your company’s social media accounts and encourage people to share it with friends. You can also reach out to influencers willing to help promote your campaign (for a fee, of course). And don’t forget traditional forms of promotion like email marketing and paid advertising; those can also be effective! Just make sure not to go overboard—you don’t want people to get sick of seeing your campaign everywhere they turn.
There’s no denying that cats are famous, making them the perfect choice for marketing campaigns! By following the tips above, on how to Use Cats in Marketing you can create cat-themed content that is both compelling and sharable—which should help increase awareness for whatever it is you’re trying to sell. So what are you waiting for? Get started today!